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5 ways to make your Christmas newsletter sparkle

Sparkly baubles on a winter tree
Sharing how-to guides or money-saving tips is a good way to connect with your audience.

Christmas is the perfect time to inject a little cheer into your customer newsletter – particularly as 2020 has been such a challenging year.

Of course, you want to tell your customers all about your festive products and services but keep the tone positive and light. Think gift guides, seasonal hacks and feel-good fun rather than the hard-sell.

Here are 5 ways to spread a little festive joy in your Christmas email newsletter.

1. Be supportive

It’s been a tough year in so many ways – so reinforce your relationships with your customers or clients and thank them for their support. Think about what your audience needs to hear from you right now as they face a quieter and potentially lonelier festive period. Share some helpful hints in the form of money-saving tips or how-to guides.

2. Gift ideas

Gift guides are a great way to be genuinely helpful while also promoting your products. Pick a few key pieces and explain why they would make the perfect gift for a daughter, husband or teacher, for example. You can feature gift ideas from other local businesses and even suggest ways to combine several products in a hamper or gift box.

A woman wrapping a Christmas gift with a sparkly bow.
Tips which will help your audience claw back a little time are invaluable in the run up to Christmas.

3. Share seasonal tips

Most people find their Christmas to-do list gets longer every year, so put together a collection of time-saving hacks to help them claw back a little precious time. Share festive tips which are tailored to your audience. If you’re a cakemaker you can give advice on how to decorate a Christmas cake or if you own a gift shop can share tips on how to wrap an awkwardly shaped gift, for example.

4. Review of the year

There’s no getting away from the fact it’s been an odd year but try to focus on the highs rather than lows (without completely glossing over them of course). Think milestones, happy events and what you loved or learned in lockdown. You can also talk about your hopes and dreams for 2021, personally and for your business.

5. Be sensitive

Celebrating Christmas will be a quieter and more intimate affair this year. Festive parties are cancelled and there won't be any large gatherings on the big day, so be sensitive to how your audience feels. They may be spending Christmas on their own for the first time, they may have lost a loved one, or have been made redundant. Include a round-up of virtual festive events and recommend joyful Christmas movies or songs to lift their spirits.

Over to you

I hope these tips have inspired you to get cracking on your Christmas newsletter content. If you don’t yet have a newsletter but would like some help to get started, get in touch at

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