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What exactly does a freelance copywriter do?


Freelance copywriter Natalie Prior sitting at her desk.
I write long and short-form copy for my clients including freelancers, small business owners, companies and agencies.

A lot of people ask me what I do as a freelance copywriter. Some are convinced it's something to do with copyright, others think it's about copying the work of others (it absolutely isn't!) and a good few haven't a clue.


So, if you have a few moments, let me explain,


What is a freelance copywriter?

A freelance copywriter is a self-employed person who writes purposeful words (copy, content or text) on a contract or project basis for commercial purposes.

This includes words for websites, blogs, newsletters, printed marketing, press releases or social media.

Freelance copywriters work directly with clients or through third parties, such as agencies.

The purpose of copywriting may be to persuade someone to buy a product or to educate them about a service.

Copywriters can also be known as content writers, writers, digital writers, marketing writers and digital marketers.


What does a freelance copywriter do each day?

In all honesty, there's no such thing as a typical day for a freelance copywriter as the nature of the role means that no two days are the same.

My morning usually starts with a walk with my rescue dog Molly before I have breakfast.

I work from home, so most of my day is spent at my computer in my lovely little office.

I always read and reply to my emails and DMs first and then start on the to-do list I created the day before.

From my desk, I write long and short-form copy for my clients who include fellow freelancers, small business owners, larger companies and agencies.


My most popular services include:

  • Website copywriting

  • Blog posts

  • Social media content

  • Content planning

  • Proofreading and editing

  • Newsletters

  • Press releases

  • Copy coaching


A colourful notebook and an open notebook with a blue pen.
My day typically consists of client projects and discovery calls as well as writing quotes, invoices, admin and marketing.

I try not to write or research for more than a couple of hours without a break or my concentration levels wane. I find the Pomodoro technique of writing in bursts of 25 minutes with short breaks in between works well although I often become engrossed and work for much longer! I tend to edit as I write and then edit again before I'm happy to send my first draft off to a client for feedback.


Before the pandemic, I would regularly meet a client for a coffee to chat about their writing project. Now, most of my meetings are held remotely via video call - although I do occasionally get out to meet a client in real life!


My day typically consists of client projects and discovery calls as well as writing quotes and invoices, admin, marketing plus social media posting and engagement for my own business.

I also regularly allocate time for business and personal development and admin including updating my self-assessment tax records.


Do you need a copywriter?

If you have something you'd like to promote or you'd like a professional to write about it to help you win more clients, I can help! Get in touch for a no-obligation chat if you'd like my help.


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