The most common mistakes businesses make on digital media
I follow lots of small businesses on Facebook, Twitter and Instagram and regularly browse their websites too – I like to do my research! I can tell almost immediately whether a business has employed a professional copywriter or if they are managing their digital platforms themselves.
The most common mistakes I see are:
Poor spelling, grammar and punctuation
Poor quality photos and imagery
Irregular, unplanned posts with inconsistent content and branding
Inappropriate or irrelevant content for their brand/target audience
Unprofessional comments from staff/owners including sharing customer complaints
Criticising their competition
A good freelance copywriter will easily avoid these pitfalls – which can severely damage your relationship with your followers/customers if not corrected – and be able to show your products or services in their best light whether it be on social media, your website or in your newsletter, flyer or marketing brochure.
Drop us a line at email@example.com if your business would benefit from advice on digital media marketing.